Csuf mktg 351 Study guides, Class notes & Summaries
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![ACTUAL 2023 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.](/docpics/2966014/6499971cb92bf_2966014_121_171.jpeg)
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ACTUAL 2023 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.
- Exam (elaborations) • 12 pages • 2023
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ACTUAL 2023 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers. 
If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? 
a. No, because consumers have specific wants 
b. Yes, the vehicle will be affordable 
c. No, white color is not appealing 
d. Yes, there is always a market for any product 
a. No, because consumers have specific wants
![CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!](/docpics/5014896/661e3f3d63a16_5014896_121_171.jpeg)
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2024 Popular
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
![CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.](/docpics/2963079/6498e00b58502_2963079_121_171.jpeg)
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CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.
- Exam (elaborations) • 6 pages • 2023
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CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.
CSUF MKTG 351 FINAL EXAM REVIEW 2024 WITH COMPLETE SOLUTION
CSUF MKTG 351 FINAL EXAM 2024 QUESTIONS WITH CORRECT ANSWERS GRADED A+
CSUF MKTG 351 Exam 1 Kim Questions With Complete Solutions
![CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!](/docpics/3515512/6514dc87ab60d_3515512_121_171.jpeg)
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2023
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Available in package deal
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- $13.99
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
![CSUF MKTG 351 Final Exam](/docpics/3854713/655772dd0b4a3_3854713_121_171.jpeg)
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CSUF MKTG 351 Final Exam
- Exam (elaborations) • 19 pages • 2023
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CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+
![CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!](/docpics/3854194/65575e42872e3_3854194_121_171.jpeg)
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2023
-
Available in package deal
-
- $12.49
- + learn more
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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