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Consumer Behavior Notes and Summary (chapter 1-12). MKTG 401. Book used is Consumer Behavior 7, Babin, Barry J. and Harris, Eric G. (2016, 2017), South-Western ISBN 13: 978-1-133-58993-8
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This document contains the following chapters summarized using both book and lecture notes. Chapter 1: What is Consumer Behavior and Why Should I Care? Chapter 2: Value and The Consumer Behavior Framework Chapter 3: Consumer Learning Starts Here: Perception Chapter 4: Comprehension, Memory, and Cognitive Learning Chapter 5: Motivation and Emotion: Driving Consumer Behavior Chapter 6: Personality, Lifestyles, and the Self-Concept Chapter 7: Attitudes and Attitude Change Chapter 8: Group and I...

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  •  Book
  • Summary
  •  • 18 pages • 
  • by nonzy • 
  • uploaded  12-01-2020
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Summary lecture sheets Consumer behavior: the tips Kobe gave for the exam are also includes (Passed with an 8)
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Summary lecture sheets Consumer behavior: the tips Kobe gave for the exam are also included. I have followed all lectures and also made notes which are included. (There are some Dutch translations) Good luck! Also, check my summary of the book. I passed this course with an 8. Ps. Beware, not all sheets are included. It is a summary.

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  •  Bundle
  • Class notes
  •  • 55 pages • 
  • by laurienp • 
  • uploaded  19-03-2021
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Consument en Marketing Midterm 1 (Consumer Behavior: Buying, Having and Being - 13th edition: Hoofdstuk 1 t/m 7)
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Comprehensive summary for Midterm 1 of the Consumer and Marketing course. The summary covers chapters 1 through 7 of Michael R. Solomon's book Consumer Behavior: Buying, Having and Being (13th edition). The chapters are extensive but clearly summarized and include pictures from the book to clarify the fabric. The course Consumer and Marketing is given in the second year of the course Business Economics, but is also given as an elective course in the third year of the Economics and Business ...

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  •  Book & Bundle
  • Summary
  •  • 34 pages • 
  • by lesleyhaerkens • 
  • uploaded  21-02-2021
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Consumer Behavior Summary (Book, Articles, and Lectures)
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  Book & Bundle
  • Summary
  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072)
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Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th edition), and all the articles from the authors: Dijksterhuis et al., Huizenga et al., Lammers, Holland et al., Till et al., Greenwald et al., Schlachter & Rolf, Rambaran et al., Siero & Doosje, Aghakhani &...

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  •  Book & Bundle
  • Summary
  •  • 81 pages • 
  • by gycc • 
  • uploaded  28-04-2021
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Test Bank for Health Behavior and Health Education: Theory, Research, and Practice 4th Edition Glanz
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Test Bank for Health Behavior and Health Education: Theory, Research, and Practice 4th Edition Glanz TEST BANK T/F 1. The demands on health education and health behavior are decreasing as strategies and evidence increase. TRUE FALSE 2. Interventions at multiple levels are needed to initiate and sustain behavior change. TRUE FALSE 3. Health promotion draws much of its theoretical perspectives, research , and practice tools from a variety of dis...

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  • Exam (elaborations)
  •  • 7 pages • 
  • by GradeA • 
  • uploaded  02-06-2021
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