Wänke Study guides, Class notes & Summaries
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Summary mandatory articles 1ZV20
- Summary • 17 pages • 2020
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Summary for mandatory articles 1ZV20.
Includes a summary of the following articles:
• Jeff Bray: Consumer Behaviour Theory: Approaches and Models
• Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81.
• Wikipedia: Mere Exposure Effect
• Hoyer, MacInnis, and Pieters - Low effort choice
• Peter and Olson - Means-end chain
• Kardes, Cline, and Cronley - Heuristics
• Wänke, Michaela, G...
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Summary literature - social influence, public communication and advertising (incl. Cialdini)
- Summary • 29 pages • 2018
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This summary include the literature of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories. It includes Cialdini Influence: Science and practice and six articles (Berger, J., 2014; Knowles, E.S., & Riner, D.D., 2007; Friese, M., Wänke, M., & Plessner, H., 2006; Matz, S. C., Kosinski, M., Nave, G. & Stillwell, D. J., 2017; Moyer-Gusé, E., 2008; Gass, R...
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Marketing Communication 2016/2017: Summary Academic Articles [My exam grade: 8]
- Summary • 22 pages • 2017
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Marketing Communication 2016/2017: Full summary of all Academic Articles 
[Cho and Cheon (2004)][Burnkrant and Unnava (1995)]
[Unnava and Burnkrant (1991)]
[Brasel, Adam, Gips (2008)]
[Goldberg and Gorn (1987)]
[Tavassoli, Shultz, and Fitzsimons (1995)]
[Yi (1990)]
[Petty, Cacioppo, and Schumann (1983)] 
[Calder, Malthouse, & Schaedel (2009)]
[Pham (1998)]
[Pocheptsova, Labroo, and Dhar (2010)]
[Stuart, Shimp, and Engle (1987)]
[Wänke, Bohner, and Jurkowitsch (1997)]
[Maheswaran and Meyers-Levy...
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