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This is a fully written summary of the Exam: Theory: OPS/SCM; FIN; M&S, at The Hanze University of Applied Sciences. The books which were used to make this summary include: 
Horngren’s Financial & Managerial Accounting: The Managerial Chapters: Chapter 16, 18, 22, 23
Principles of Managerial Finance: Chapters 5, 10 and 11
Supply Chain Management: A Logistics Perspective: Chapter 6, 8, 9 and 10
Marketing the slides from Blackboard
- Summary
- • 119 pages •
This is a fully written summary of the Exam: Theory: OPS/SCM; FIN; M&S, at The Hanze University of Applied Sciences. The books which were used to make this summary include: 
Horngren’s Financial & Managerial Accounting: The Managerial Chapters: Chapter 16, 18, 22, 23
Principles of Managerial Finance: Chapters 5, 10 and 11
Supply Chain Management: A Logistics Perspective: Chapter 6, 8, 9 and 10
Marketing the slides from Blackboard
All 810 results

MKT 100 - PRINCIPLES OF MARKETING - EXAM 1/ MKT100 - PRINCIPLES OF MARKETING - EXAM 1(COMPLETE ANSWERS -100% VERIFIED) STRAYER UNIVERSITY (LATEST 2020)
- Bundle
- Exam (elaborations)
- • 12 pages •
MKT 100 - PRINCIPLES OF MARKETING - EXAM 1/ MKT100 - PRINCIPLES OF MARKETING - EXAM 1(COMPLETE ANSWERS -100% VERIFIED) STRAYER UNIVERSITY (LATEST 2020)

Which marketing management philosophy
focuses on the question, “What do customers
want and need, and how can we benefit
society?”
Answer
Internal
 External
 Sales
 Societal marketing
 Production
_____ is defined as the relationship between
benefits and the sacrifice necessary to obtain
those benefits.
Answer
 Opportunity cost
 Marketing utility
 Market quality
 Satisfaction percentage
 Customer value
Which of the following is the customers’
evaluation of a good or service in terms of
wheth...
- Exam (elaborations)
- • 31 pages •
Which marketing management philosophy
focuses on the question, “What do customers
want and need, and how can we benefit
society?”
Answer
Internal
 External
 Sales
 Societal marketing
 Production
_____ is defined as the relationship between
benefits and the sacrifice necessary to obtain
those benefits.
Answer
 Opportunity cost
 Marketing utility
 Market quality
 Satisfaction percentage
 Customer value
Which of the following is the customers’
evaluation of a good or service in terms of
wheth...

MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 EXAM 1: PRINCIPLES OF MARKETING (LATEST-2020): STRAYER UNIVERSITY|COMPLETE SOLUTIONS, 100% CORRECT ANSWERS
- Exam (elaborations)
- • 12 pages •
MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 EXAM 1: PRINCIPLES OF MARKETING (LATEST-2020): STRAYER UNIVERSITY|COMPLETE SOLUTIONS, 100% CORRECT ANSWERS

MKT 200 Principles of Marketing, 16e (Kotler)Chapter 4 Managing Marketing Information to Gain Customer Insights
- Exam (elaborations)
- • 45 pages •
MKT 200 Principles of Marketing, 16e (Kotler)Chapter 4 Managing Marketing Information to Gain Customer Insights

MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 - PRINCIPLES OF MARKETING - EXAM 1| LATEST:STRAYER UNIVERSITY(100% SATISFACTIONS)
- Bundle
- Exam (elaborations)
- • 12 pages •
MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 - PRINCIPLES OF MARKETING - EXAM 1| LATEST:STRAYER UNIVERSITY(100% SATISFACTIONS)

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MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 EXAM 1: PRINCIPLES OF MARKETING (LATEST-2020): STRAYER UNIVERSITY|COMPLETE SOLUTIONS, 100% CORRECT ANSWERS
- Exam (elaborations)
- • 12 pages •
MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 / MKT100 EXAM 1: PRINCIPLES OF MARKETING (LATEST-2020): STRAYER UNIVERSITY|COMPLETE SOLUTIONS, 100% CORRECT ANSWERS

As Chris arrives at the airport, he decides that instead of waiting in line to check-in he will use the
automated check-in kiosk. He types in the information requested by the kiosk and his boarding pass
is printed within seconds. What does this exemplify the growing trend of?
Selected Answer: B.
self-service.
Correct Answer: B.
self-service.
Question 2
5 out of 5 points
Marianne is shopping for a new Apple Watch. Which of the 4Ps is most central to her purchase?
Selected Answer: D.
Product
Corre...
- Exam (elaborations)
- • 16 pages •
As Chris arrives at the airport, he decides that instead of waiting in line to check-in he will use the
automated check-in kiosk. He types in the information requested by the kiosk and his boarding pass
is printed within seconds. What does this exemplify the growing trend of?
Selected Answer: B.
self-service.
Correct Answer: B.
self-service.
Question 2
5 out of 5 points
Marianne is shopping for a new Apple Watch. Which of the 4Ps is most central to her purchase?
Selected Answer: D.
Product
Corre...

MKT 100 PRINCIPLES OF MARKETING EXAM 1 / MKT100 - PRINCIPLES OF MARKETING - EXAM 1 (LATEST-2020)|STRAYER UNIVERSITY|ALL ANSWERS VERIFIED,100% CORRECT
- Exam (elaborations)
- • 12 pages •
MKT 100 PRINCIPLES OF MARKETING EXAM 1 / MKT100 - PRINCIPLES OF MARKETING - EXAM 1 (LATEST-2020)|STRAYER UNIVERSITY|ALL ANSWERS VERIFIED,100% CORRECT

MKTG 205 / MKTG205 – Principles of Marketing
Unit 5 - Intellipath 
>
__________ is quickly becoming the preferred method of doing business in the global marketplace.
E-commerce
Contract manufacturing
Direct investment
Exporting
 
The __________ customer used to be a loyalist, tried out the competition, and has returned.
born-again
repeat customers
allies
defectors
 
__________ are obviously good customers to have. They simply want to make a purchase and leave, without any personal involveme...
- Exam (elaborations)
- • 14 pages •
MKTG 205 / MKTG205 – Principles of Marketing
Unit 5 - Intellipath 
>
__________ is quickly becoming the preferred method of doing business in the global marketplace.
E-commerce
Contract manufacturing
Direct investment
Exporting
 
The __________ customer used to be a loyalist, tried out the competition, and has returned.
born-again
repeat customers
allies
defectors
 
__________ are obviously good customers to have. They simply want to make a purchase and leave, without any personal involveme...

MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 (40 Q&A) / MKT100 - PRINCIPLES OF MARKETING - EXAM 1 (40 Q&A) (LATEST) | VERIFIED ANSWERS, 100 % CORRECT | STRAYER UNIVERSITY
- Exam (elaborations)
- • 12 pages •
MKT 100 - PRINCIPLES OF MARKETING - EXAM 1 (40 Q&A) / MKT100 - PRINCIPLES OF MARKETING - EXAM 1 (40 Q&A) (LATEST) | VERIFIED ANSWERS, 100 % CORRECT | STRAYER UNIVERSITY