Heskett Study guides, Class notes & Summaries
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BUS 322 QUIZ 9
- Exam (elaborations) • 9 pages • 2019
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Question 1 
A centralized form of organization that emphasizes the upper echelon and direct supervision under Mintzberg's configurations is the:
simple structure.
machine bureaucracy.
professional bureaucracy.
adhocracy.
Question 2 
A tall hierarchy of authority is usually associated with:
simple communication chains.
informal and unofficial work roles.
flexible controls.
centralization structures
Question 3 
An organization using a weblike structure where some or all of their operating function...
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Summary Articles Strategic Marketing
- Summary • 25 pages • 2018
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Summary Articles Strategic Marketing
Master Marketing University of Groningen

Articles included:
Montgomery, Moore & Urbany
Verhoef & Leeflang
Ataman, van Heerde, & Mela
Rust, Moorman, & Dickson
Wedel
Heskett, Jones, Loveman, Sasser, & Schlesinger
Van Heerde, Gijsenberg, Dekimpe, & Steenkamp
Leone, Rao, Keller, Luo, McAlister, & Srivastava 
Srinivasan, Hanssens
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