DigitalMarketing Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about DigitalMarketing? On this page you'll find 25 study documents about DigitalMarketing.
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Theories of Marketing Summary 2023/2024 - UvA BA Master's
- Class notes • 133 pages • 2024
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Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. 
 
I also have a bundle with answers to reading questions & answers. Check it out and good luck :)
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Theories of Marketing Reading Questions & Answers 2023/2024 - UvA BA Master's
- Class notes • 14 pages • 2024 Popular
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Theories of Marketing: weekly reading questions and answers (relevant for exam open-questions). 
 
Bundle: Theories of Marketing Summary from year 2023/2024 (BA Master's UvA).
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Test Bank - An Introduction to Business Ethics-ISE 7th Edition by Joseph Desjardins - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-12) Included and Updated
- Exam (elaborations) • 79 pages • 2024
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- $32.88
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Test Bank - An Introduction to Business Ethics-ISE 7th Edition by Joseph Desjardins - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-12) Included and Updated. 
 
 
 
#BusinessEthics 
#EthicalTheory 
#CorporateResponsibility 
#CorporateCulture 
#EthicalLeadership 
#WorkplaceEthics 
#MarketingEthics 
#ProductSafety 
#DigitalMarketing 
#Sustainability 
#WorkplaceDiversity 
#GlobalizationEthics 
 
CHAPTER 1: Why Study Ethics? 
CHAPTER 2: Ethical Theory and Business 
CHAPTER 3...
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Test Bank - An Introduction to Business Ethics-ISE 7th Edition by Joseph Desjardins - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-12) Included and Updated -V2
- Exam (elaborations) • 79 pages • 2024
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- $30.88
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Test Bank - An Introduction to Business Ethics-ISE 7th Edition by Joseph Desjardins - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-12) Included and Updated. 
 
 
 
#BusinessEthics 
#EthicalTheory 
#CorporateResponsibility 
#CorporateCulture 
#EthicalLeadership 
#WorkplaceEthics 
#MarketingEthics 
#ProductSafety 
#DigitalMarketing 
#Sustainability 
#WorkplaceDiversity 
#GlobalizationEthics 
 
CHAPTER 1: Why Study Ethics? 
CHAPTER 2: Ethical Theory and Business 
CHAPTER 3...
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Test Bank - Marketing 8th Edition by Dhruv Grewal & Michael Levy - Complete, Elaborated and Latest Test Bank. ALL Chapters(1-18) Included and Updated for 2024
- Exam (elaborations) • 2301 pages • 2024
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- $29.88
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Test Bank - Marketing 8th Edition by Dhruv Grewal & Michael Levy - Complete, Elaborated and Latest Test Bank. ALL Chapters(1-18) Included and Updated for 2024 
 
#Dhruv #Grewal #Levy 
#MarketingStrategies 
#DigitalMarketing 
#EthicalMarketing 
#ConsumerBehavior 
#GlobalMarketing 
#SegmentationStrategy 
#ProductBranding 
#NewProductDevelopment 
#PricingStrategies 
#OmnichannelMarketing 
#IntegratedCommunications 
#AdvertisingPromotions 
#MarketAnalysis 
#TargetingStrategy 
#RetailInnovation 
 
C...
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Test Bank - Marketing 8th Edition by Dhruv Grewal & Michael Levy - Complete, Elaborated and Latest Test Bank. ALL Chapters(1-18) Included and Updated for 2024
- Exam (elaborations) • 2301 pages • 2024
-
- $34.88
- + learn more
Test Bank - Marketing 8th Edition by Dhruv Grewal & Michael Levy - Complete, Elaborated and Latest Test Bank. ALL Chapters(1-18) Included and Updated for 2024 
 
#Dhruv #Grewal #Levy 
#MarketingStrategies 
#DigitalMarketing 
#EthicalMarketing 
#ConsumerBehavior 
#GlobalMarketing 
#SegmentationStrategy 
#ProductBranding 
#NewProductDevelopment 
#PricingStrategies 
#OmnichannelMarketing 
#IntegratedCommunications 
#AdvertisingPromotions 
#MarketAnalysis 
#TargetingStrategy 
#RetailInnovation 
 
C...
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MGT 6311 Digital Marketing- SPRING 2024 Final Exam
- Exam (elaborations) • 29 pages • 2024
- Available in package deal
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MGT 6311 - Final Exam 
 
Youtube Stats - correct answer - First video aired on 4/23/05 
- over 1 billion unique visitors/month, 6 billion hours of videos/month 
- 25% of views come from mobile devices 
- Second largest search engine behind Google 
- 17% of all internet traffic 
- 56% of vides are <2mins 
 
Most common videos - correct answer - Explainers 
- Product Demos 
- How-Tos 
- Testimonials
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MGT 6311: Digital Marketing - Midterm Exam
- Exam (elaborations) • 26 pages • 2024
- Available in package deal
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MGT 6311: Digital Marketing - Midterm Exam 
 
Marketing - correct answer Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - correct answer A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy - correc...
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MGT 6311: Digital Marketing - Midterm Exam
- Exam (elaborations) • 26 pages • 2024
- Available in package deal
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- $10.49
- + learn more
MGT 6311: Digital Marketing - Midterm Exam 
 
Marketing - correct answer Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - correct answer A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy - correc...
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MGT 6311 Digital Marketing Gatech SPRING Midterm EXAM STUDY GUIDE
- Exam (elaborations) • 12 pages • 2024
- Available in package deal
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- $10.99
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MGT 6311 gatech Midterm 
Digital Marketing 
Cluetrain Manifesto - correct answer A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- 
like following 
 
Market share - correct answer In strategic management and marketing, market share is the percentage or proportion of the total ...
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