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Economic and Consumer Psychology Summary, Chapter 1 - 15 (entire book)
- Summary • 55 pages • 2021
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Summary of the course Economic and Consumer Psychology at Leiden University. Based on the book "Social Cognition: From Brains to Culture", written by Fiske & Taylor. 
 
Content of the summary: 
- Chapter 1: Introduction 
- Chapter 2: Dual Modes in Social Cognition 
- Chapter 3: Attention and Encoding 
- Chapter 4: Representation in Memory 
- Chapter 5: Self in Social Cognition 
- Chapter 6: Attribution Processes 
- Chapter 7: Heuristics and Shortcuts – Efficiency in Inference and Decision M...
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