6314M0185Y Study guides, Class notes & Summaries
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Theories of Marketing Summary 2023/2024 - UvA BA Master's
- Class notes • 133 pages • 2024
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Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. 
 
I also have a bundle with answers to reading questions & answers. Check it out and good luck :)
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Theories of Marketing Reading Questions & Answers 2023/2024 - UvA BA Master's
- Class notes • 14 pages • 2024 Popular
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Theories of Marketing: weekly reading questions and answers (relevant for exam open-questions). 
 
Bundle: Theories of Marketing Summary from year 2023/2024 (BA Master's UvA).
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Summary Theories Of Marketing (6314M0185Y)
- Summary • 51 pages • 2022
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This document consists of an overview of all required literature from course Theories of Marketing Fall Semester in Academic Year 2021/2022
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Theories of Marketing - Summary
- Summary • 122 pages • 2022
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- $27.00
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This summary includes the materials from all knowledge clips, class discussions and tutorials with a detailed explanation of examples. It also includes a summary of all weekly articles and the reading questions and quiz questions from all weeks. Please note that there are some reading questions without answers.
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Theories of Marketing - Knowledge clips + articles
- Class notes • 47 pages • 2023
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- $6.61
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This summary includes all articles and knowledge clips and discusses some of the lectures.
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Summary of all materials for Theories of Marketing
- Summary • 32 pages • 2022
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- $6.93
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This is an all-including summary of all materials for the Theories of Marketing course. Including articles summaries, notes of lectures and knowledge clips.
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In-depth Summary of all Theories of Marketing Articles (6314M0185Y)
- Summary • 102 pages • 2021
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- $5.06
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Content: 
Summary of all mandatory articles in the Theories of Marketing course. 
 
Topic 1: 
Marketing origins 
Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 
 
Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 
 
Current developments in marketing thinking 
Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...
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COMPREHENSIVE Exam summary of Theories of Marketing (TOM) 6314M0185Y
- Exam (elaborations) • 15 pages • 2023
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- $6.05
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This document contains lecture notes+knowledge clips+ some articles
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Summary of Knowledge Clips
- Class notes • 32 pages • 2022
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Available in package deal
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This document presents summary of all knowledge clips from course Theories of Marketing from Fall Semester in Academic Year 2021/2022
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