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Summary Attitudes& Advertising
- Summary • 39 pages • 2020
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Summary of the lectures, articles, and book from the course Attitudes and Advertising.
This summary contains:
1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061
2) The following articles 
- Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. 
- Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105.
-...
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Psychology of Advertising Summary
- Summary • 99 pages • 2020
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- $6.09
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Complete summary of the course Psychology of Advertising (years 2019-2020). The assigned literature and the lectures are both summarized in detail.
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The Psychology of Advertising (Fennis & Stroebe) Chapter 1
- Summary • 11 pages • 2020
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Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.
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The Psychology of Advertising (Fennis & Stroebe) Chapter 3
- Summary • 9 pages • 2020
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Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.
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Lectures Summary Psychology of Advertising 2020
- Class notes • 21 pages • 2020
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Summary of all 7 lectures (including guest lecture) of the course Psychology of Advertising at Leiden University.
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Attitudes and Advertising
- Package deal • 2 items • 2019
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- $11.64
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Summary book and lectures attitudes and advertising.
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Summary book Attitudes and Advertising
- Summary • 5 pages • 2019
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Available in package deal
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Summary book Attitudes and Advertising
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Attitudes & Advertising - Summary of all lectures and chapters of the book
- Summary • 80 pages • 2019
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Available in package deal
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- $7.75
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A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). 

The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology
of Advertising, ISBN 3061

The summarized chapters are:
1 - Setting the stage
4 - How consumers form attitudes towards products
6 - How advertising influences behavior
2 - How consumers acquire and process information from advertising
3 - How advertising affects consumers memory
5 - How consumers yield to advertising
7 - ...
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Summary Lectures Psychology of Advertising
- Summary • 45 pages • 2020
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- $7.20
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An extensive summary of all the lectures (including the guest lecture) of the course Psychology of Advertising (Leiden University). I have written the summary in such a way that you don't have to re-watch these lectures.
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The Psychology of Advertising (Fennis & Stroebe) Chapter 4
- Summary • 6 pages • 2020
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- $3.32
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Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.
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