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Summary Marketing | Real people, real decisions | MAR2 | Chapters 9, 11, 12, 13 & 14
- Summary • 15 pages • 2019
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Summary Marketing Real People, Real Decisions

My Marketing Lab 
Second European Edition 
Solomon, Marshall, Stuart, Barnes & Mitchell Pearson 

Chapters: 
9 Services marketing
11 Integrated marketing communications
12 Advertising and PR
13 Sales promotions and sales management
14 Retail and distribution

Breda University of Applied Sciences 
International Media and Entertainment Management (IMEM)| Creative Business 
Year 1 | MAR
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Summary Marketing: Real People, Real decisions
- Summary • 28 pages • 2016
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- $9.89
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This is a summary of chapter 1,4,6,8,10
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