Unit 9 Creative Product Promotion

Unit 9

Unit 9

Unit 9 - Creative Product Promotion P2 explain the role of promotion within the marketing mix for a selected product/service. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you!

This document is fully completed from P1 - D2

Unit 9

Unit 9: Creative Product Design. This essay includes a marketing campaign for a company. This consists of a leaflet, business card, booking slip and logo. I have also gone into distinction level detail on analysing all aspects that will affect the campagin.

Business

P1-describe the promotional mix used by two selected organizations for a selected product/service. P2- Explain the role of promotion within the marketing mix for a selected product/service. M1-Explain how promotion is integrated with the rest of the marketing mix in a selected organization to achieve its marketing aims and objectives. D1- Evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organization.

P3 explains the role of advertising agencies in the development of a successful promotional campaign. M2- Explain the advantages and disadvantages of using professional agencies in ensuring promotional success. P4- Explain the reasons behind the choice of media in a successful promotional campaign. D2- evaluate an existing, national marketing campaign.