Hollensen Study guides, Study notes & Summaries
Looking for the best study guides, study notes and summaries about Hollensen? On this page you'll find 113 study documents about Hollensen.
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IKEA’S Marketing Strategy: Furnishing the World
- Essay • 30 pages • 2019
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In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.
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Global Marketing (Hollensen) Chapters 1-8
- Summary • 30 pages • 2018
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Summary of Global Marketing Chapters 1-8 by Hollensen
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Export management H8 tot H13
- Summary • 41 pages • 2019
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Export managements (Global Marketing) 7e editie samenvatting Windesheim International Business and Languages
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Notes All Lectures Exportmanagement @Fontys
- Class notes • 22 pages • 2018
- Available in package deal
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Notes of all lessons from the course Export Management given in the fourth year of the commercial economy course at the Fontys Eindhoven Eindhoven location. The lessons were given in 2018/2019 by teacher Hummelink.
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Marketing summary of class exercise
- Case • 5 pages • 2019
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Marketing summary of class exercise
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Global Marketing summary
- Summary • 30 pages • 2018
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Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book.
Related to the International Marketing for SMEs module.
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IBL year 3 - International Marketing Management Summary (exam semester 2) (Made by Amy Diemer)
- Summary • 42 pages • 2018
- Available in package deal
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Summary International Marketing Management (IMM)
IBL year 3 semester 2 block 3 and 4
English

Based on book: GLOBAL MARKETING (Sixth edition)
Author: Svend Hollensen
Publisher: Pearson Education Limited
English 872 pages 
9781292100111 

Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16


Full exam content summary
Course module code: IBLIMM02R3


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Oefententamen Internationale Marketing (Vragen)
- Exam (elaborations) • 6 pages • 2018
- Available in package deal
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Dit is het oefententamen van Internationale Marketing uit het G-cluster van de opleiding Small Business en Retail Management (Ondernemerschap en Retail Management). In dit document zijn de vragen prijs gesteld. 

Wil je afzonderlijke documenten, zodat je de antwoorden er naast kunt houden? Neem dan ook de versie "Antwoorden" of koop een bundel.
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Fully-approved plan of approach/action IBL
- Other • 28 pages • 2018
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Complete, approved plan of action for my graduation thesis of the International Business & Languages ​​program. Plan of action is entirely in English. Guidelines for the IBL program from Windesheim have been followed during the writing of this plan of approach / graduation work plan. The thesis itself is an Export plan. Written in March 2018
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Global Marketing
- Summary • 88 pages • 2018
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This document summarizes Hollensen's book 'Global Marketing' (excluding H5, H7, H13 and H18). This summary is in English. The topics that are offered are the decision to internationalize, deciding which markets to enter, market entry strategies, designing the global marketing program, and implementing and coordinating the global marketing program.