Principles of Marketing notes

Summary of the exam block 2.2 from the studies International Communication. Marketing communications: A European perspective: ch.1, ch.2, ch.10, ch.11, ch.12, ch.13, ch.14. Principles of marketing: p.460 Visual language: ch.4, ch.11

This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.

Extended summary of the slides all necessary information of chapter 8, 12, 13, 14, and 15. Plus examples for calculations included.

This documents summarizes the lectures by professor Francesca Sotgiu. For the course of Marketing I (E_EBE1_MRKT1) All graphs, and examples are included and assessed.

Summary Marketing Management 2019-2020 All information to pass your exam Prof. T. Strauss and Prof. O. Mohout

Summary (English) for the course Marketing from UvA's faculty Economics and Business (Minor Business Administration: Managing Strategy and Marketing).

Big summary of Market Analysis with all the necessary information to pass your exam!

Big Marketing Action Plan Summary with all the necessary information!

Marketing & sales summary covering: 1. show understanding of the role of sales in a company and demonstrate comprehension of questioning techniques in a (sales) conversation, in order to be able to identify customer needs; 2. describe and interpret a customer journey of both consumers and businesses, in order to gain insight into the experiences that customers go through when interacting with a company/brand and in customer (buying) behaviour; 3. show understanding of digital marketing (includ...

Principles of Marketing (7th Europian edition) Chapter 1, 3, 7, 8, 10, 12, 14, 20