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Assignment Strategic Marketing (Y-616-2732) Marketing Management, Global Edition, ISBN: 9781292092621
- Essay • 22 pages • 2021
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Word limit: 4000 words 
About the Assignment 
Research the following two products 
· Lenovo Laptop 
· Apple Laptop 
Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. 
Task 
Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021)
- Exam (elaborations) • 886 pages • 2021
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Available in package deal
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
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Marketing Management Module Chapter 12
- Other • 8 pages • 2021
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Setting Product Strategy 
With activities included.
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Marketing Management Module Chapter 6
- Other • 12 pages • 2021
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Analyzing Consumer Markets 
With activities included.
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Marketing Management Module Chapter 14
- Other • 11 pages • 2021
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Developing Pricing Strategies and Programs
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Marketing Management Module Chapter 15
- Other • 10 pages • 2021
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Designing and Managing Integrated Marketing Channels 
With activities included.
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Marketing Management Module Chapter 17
- Other • 8 pages • 2021
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Designing and Managing Integrated Marketing Communications 
With activities included.
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Marketing Management Module Chapter 1
- Other • 11 pages • 2021
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Defining Marketing for the 21st Century 
With activities included.
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Marketing summary (marketing management)
- Class notes • 32 pages • 2021
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- $7.20
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This is a summary of the lectures for the course marketing.
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Full lectures typed. Management part. BMO24306
- Class notes • 47 pages • 2021
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- $4.43
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college notes with images of important graphs and tables. There are literal quotes from the teacher.
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