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AIDA Model
- Essay • 3 pages • 2017
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This essay shows the significance of the AIDA model to the marketer. Illustrating, by way of typical examples, the significance of the AIDA model to the marketer and how it may be applied to assist him/her in developing an appropriate marketing communications strategy.
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AIDA Essay
- Essay • 3 pages • 2017
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- $3.85
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This essay shows the significance of the AIDA model to the marketer. Illustrating, by way of typical examples, the significance of the AIDA model to the marketer and how it may be applied to assist him/her in developing an appropriate marketing communications strategy.
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Marketing communication/marketing principles
- Summary • 27 pages • 2017
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Marketing principles/marketing communication uitgebreide samenvatting van hele goede kwaliteit.
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Summary Slides IBMS
- Summary • 4 pages • 2017
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Complete samenvatting van zowel boek als powerpoints.
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Summary principles of marketing
- Summary • 99 pages • 2017
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Summary principles of marketing, from economics and business economics, utrecht university
And that's how you make extra money
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Principles of Marketing - International Marketing
- Summary • 48 pages • 2017
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Available in package deal
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This document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614)

It also includes lecture notes (incorporated in the summary), AND the summary of the 2 mandatory articles: Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Rev...
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Marketing summary Q2
- Summary • 15 pages • 2017
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Chapter 3, Chapter 18, Chapter 5 (pages 142‐165), Chapter 6 (pages 174‐190)
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CIB2 Marketing Communications Block Summary
- Class notes • 10 pages • 2017
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Available in package deal
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Lecture summary and exam preparation for CIB2, Block 1.2 of International Communication. 
- Marketing Communications Summary
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Principles of Marketing Chapter 1,2,3,5,6,7,16,19
- Summary • 25 pages • 2017
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Summary of chapter 1,2,3,5,6,7,16,19. Book: Principles of Marketing Kotler & Armstrong.
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Summary for the Intermediate Exam of Principles of Marketing (16e)
- Summary • 44 pages • 2017
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Available in package deal
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I am introducing a new way of learning, through which procrastination becomes fun instead of something that later turns into blaming and stress. Throughout the whole summary I included messages for the student, advices as to what to do next, how to continue studying. Making the learning process more fun!
This is a 40 pages summary of the over 200 pages required to be learnt for the intermediate exam of International Marketing for IB at the University of Groningen. It does not include lecture not...
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