6314M0185Y Study guides, Class notes & Summaries

This is a comprehensive document containing all essential lecture notes, article summaries (27!) and 100-pages lecture slides (slide/A4page) that are required to ace your exam. What's make this file different than most of the offerings out there is that it contains discussion notes, example exam Q&A's and a proper summary (paper motive, MRQ, key concepts, results and implications) structure. This document is a result of a week's hard work, boiling down all lectures slides, discussion, assignment...

Summary Theories of Marketing - Exam date: March 25, 2019. - PowerPoint Slides - Lecture Notes - All Articles 1. Narver, J. C., & Slater, S. F. (1990). The Effect of a Market Orientation on Business Profitability. 2. Slater, S. F., & Narver, J. C. (1998). Customer-Led and Market-Oriented: Let's Not Confuse the 2. 3. Achrol, R. S., & Kotler, P. (2011). Frontiers of the marketing paradigm in the third millennium. 4. De Swaan Arons Driest, M., Van den Driest, F. (2015, July 14). The Ultimate Mark...

Full summary of the Theories of Marketing course, including lecture slides, personal notes and required readings. By studying this summary I passed the exam with a 9.0!! The following topics are discussed: Lecture 1a&1b - Topic 1: Overview of development in marketing thinking Lecture 2a - Topic 2: Advances in marketing strategy Lecture 2b&3a - Topic 3: Consumer insights and motivations Lecture 3b&4a - Topic 4: Consumer behaviors Lecture 4b&5a - Topic 5: Neuro marketing: methods and applicati...

This is a summary of the master course 'Theories of Marketing'. It includes lecture slides, required articles, and my own notes.

Most recent lectures and seminars of Theories of Marketing typed out including detailed notes. Core course for the Master Business Administration Marketing track.

This is my summary of all the required articles of Theories of Marketing. In combination with my lecture notes these give information about all the required study materials. You no longer have to read the articles yourself.

These are my lecture notes. I literally typed out everything they said, so it really explains the study materials in detail. In combination with my summery of the articles, this should give you all the information about the required study materials.

Summary all articles Theories of Marketing ! Goodluck:)

Hunt, S.D. (2018), Dawar (2013), Robert J. Dolan (2014), Sawhney, M. (2004), Laughlin, P. (2014), Hofacker, C. F., Malthouse, E. C., & Sultan, F. (2016), Kosinski, M., Stillwell, D., & Graepel, T. (2013), Pai, P., & Arnott D.C. (2013), Magids, S., Zorfas, A., & Leemon, D. (2015), Reynolds, T. J., & Gutman, J. (1984), Nord, W. R., & Peter, J. P. (1980), Wells, V.K. (2014), Gelbrich, K., Gäthke, J., & Hübner A. (2017), Nord, W. R., & Peter, J. P. (1980), Singh, M., Balasubramanian, S. K., & Ch...

Narver&Slater (1990), Slater and Narver (1998), Aarons,van den Driest&Weed (2014), Achrol &Kotler (2012), Homburg, Jozić&Kuehnl (2017), Hunt, S.D. (2018), Dawar (2013), Robert J. Dolan (2014), Sawhney, M. (2004), Laughlin, P. (2014), Hofacker, C. F., Malthouse, E. C., & Sultan, F. (2016), Kosinski, M., Stillwell, D., & Graepel, T. (2013), Pai, P., & Arnott D.C. (2013), Magids, S., Zorfas, A., & Leemon, D. (2015), Reynolds, T. J., & Gutman, J. (1984), Nord, W. R., & Peter, J. P. (1980), Wells, ...