Marketing

Samenvatting van de colleges van Marketing, bevat afbeeldingen en voorbeelden. Boek wordt volledig behandeld in de colleges.

This document contains a summary of all the lectures presesented in the course marketing. A very handy document containing the relevant information provided in all lectures in one simplified overview, complete with some elaboration on the topics and graphical representation where necessary.

Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.

Readings and Lectures Summary (2020/21) FOR THE MIDTERM Week 1: Chapters, Lecture, Scientific articles Week 2: Chapters, Lecture, Scientific articles Week 3: Chapters

A very comprehensive summary of marketing. Including the chapters from the book, the notes from the lectures, the elaboration of all important goals, definitions of keywords, and notes from the videos. All the materials you need to study in one document. Good luck! In addition, you would make me very happy by leaving a review after buying one of my documents :)

Een gehele samenvatting van het marketing book Principles of Marketing Philip Kotler.

• Chapter 1 • Chapter 2 • Chapter 3 • Chapter 4 • Chapter 5 • Chapter 6 • Chapter 7 • Chapter 8 • Chapter 9 • Chapter 10 • Chapter 11 • Chapter 12 • Chapter 13 • Chapter 14 • Chapter 15 • Chapter 16 • Chapter 17 • Chapter 18 • Chapter 19 • Chapter 20 • Chapter 22 • Ajzen 2006 • Frary 2003 • Fricker 2008 • Churchill 1979

HAAL JE TENTAMEN met deze beknopte samenvatting van het 2e jaars vak Marketing voor de studie Bedrijfskunde. Alle belangrijke stof staat erin die je moet weten voor het tentamen.