MNM3702 Study guides, Class notes & Summaries

MNM3702 ASSIGNMENT 02 2023 SEMESTER 02 Pass with 75%+ All Questions Answered

Portfolio exam For Marketing Research (MNM3702) at Unisa

MNM3702 ASSIGNMENT 02 2023 SEMESTER 02 Pass with 75%+ All Questions Answered

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MNM3702_Assignent_04_2023_Sem 1 CONTAINS WORKINGS EXPLANATIONS AND SOLUTIONS WHICH ARE 100% SURE

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MNM3702 Exam Pack. MNM3702 EXAM PACK JUNE 2016 SECTION A 1) 2 2) 2 3) 3 4) 4 5) 1 6) 2 7) 1 8) 2 9) 2 10) 4 SECTION B 1.1) Causal research Examines whether one variable causes or determines the value of another variable. The research is conducted to reveal cause and effect between the dependent and independent variables. E.g. increased advertising expenditure (cause) is the independent variable & an increased sale (effect) is the dependent variable. Causal research may be perf...

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MNM3702 Marketing Research Study Notes. STUDY UNIT 1: THE ROLE OF MARKETING RESEARCH IN THE DECISION-MAKING PROCESS The Need for Marketing Information Knowledge comes from information, which comes from data, which comes from marketing research. Marketing information is therefore crucial for organisations. Marketing research serves two important purposes, namely: • It provides the organisation with information about customer demand for products and services. • It gives customers the o...