IMC Study guides, Class notes & Summaries

Integrated Marketing Communications (IMC) Final Exam questions with correct answers

Sales promotions and characteristics - Answer Any incentive that is additional to the basic benefits provided by the brand and temporarily changes its perceived price or value -Short-term oriented -Capable of influencing behavior b/c it offers buyers superior value and can make them feel better about the buying experience Sales promotions examples - Answer Consumer: samples, coupons, premiums, contests, sweepstakes, etc. Trade: buying allowances, push money, advertising allowances, ...

Designing and Managing the Supply Chain, 4e David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Solution Manual) Designing and Managing the Supply Chain, 4e David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Solution Manual)

Marketing Ad/IMC questions with correct answers

IMC & Brand management questions with correct answers

Penumbral region - correct answer area that can be salvaged - thanks to circle of willis and collateral circulation circle of willis - correct answer A circle of arteries at the base of the brain that supply blood to the brain TPA can be given - correct answer 3 hours 4.5 expanded window in some cases cushings reflex - correct answer *bradycardia *increase in SBP (widening pulse pressure) *abnormal respiratory pattern widening pulse pressure often indicates - correct answer ICP ...

What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 2. Tools - promotional mix 3. Media channels - print/broadcast/digital etc 4. People - target audience 5. Context - Sector and industry What are the 6 elements of the extended promo...

Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products -calls for recognizing all contact points where the customer may encounter the company and its brands The Promotion Mix - Answer 1. Advertising 2. Sales Promotion 3. Personal Selling 4. Public Relations 5. Direct Marketing advertising - Answer any paid ...

Chapter 18: Integrated Marketing Communications (IMC) questions with correct answers