IBCOM Study guides, Class notes & Summaries

Summary of the coure International and Global Communication (IGC) from the year 23/24 by lectures Etienne Augé. Including all the weeks: The world's we live in, Storytelling, An initiation to strategic mass communication, Hollywood, Public Realtion, Middel East, Terrorists and Freedom Fighters and Global Weirding and the Futures of IGC

Summary of the lectures, learning objective and learning objective answers from Consumer Behavior and Marketing Action (CM2062) course at Erasmus University Rotterdam.

This is an exam preparation document for International and Global Communication (CM2001) in IBCoM. This document helps you prepare for your exam and involves a summary of materials in this course.

Hi, this summary includes all the mandatory articles and chapters from the reading list of the course BT2114 Strategic Management. !!! Be mindful the professor may have changed the reading list!!!! If you want to check with me, feel free to shoot me an email or message!

This summary includes notes of all the lecture slides and important information from the course textbook. It is a summary of the 8 weeks long class on digital marketing strategies, tools which is also informative about the steps of creating a digital communication strategy.

This document is providing an in depth summary of the course international and global communication of BA year 2 of the communication and media programme. The summary includes notes of all the lecture slides of the 8 week long course and some important articles that are provided as relevant course material. It has information for both a general understanding of the topic and the most recent and important developments as well as the necessary information and knowledge for the exam.

Content: - JUDGEMENT UNDER UNCERTAINTY: HEURISTICS AND BIASES - A DUAL-SYSTEM FRAMEWORK TO UNDERSTAND PREFERENCE CONSTRUCTION PROCESSES IN CHOICE - A PERSPECTIVE ON JUDGMENT AND CHOICE MAPPING BOUNDED RATIONALITY - CHOICES, VALUES, AND FRAMES - HARNESSING THE SCIENCE OF PERSUASION - THE USES (AND ABUSES) OF INFLUENCE - A PRACTITIONER’S GUIDE TO NUDGING - EAST - 4 SIMPLE WAYS TO APPLY BEHAVIOURAL INSIGHTS - THE PROJECTIVE WAY OF KNOWING: A USEFUL HEURISTIC THAT SOMETIMES MISLEADS - CO...

This is a summary of everything that is important to know about the Qualitative Methods exam of IBCoM! It includes all of the lectures, readings, videos, Canvas modules and everything else that is important.

Very good summary of the lectures + notes Result: 8.2