Marketing fundamentals notes

samenvatting marketing fundamentals (ENG) Bijvoorbeeld gegevens op saxion in kwartiel 1.3)

Summary of Chapter 1,2,3,4,6,7,9,10,11,12,13

Samenvatting van het boek Marketing Fundamentals.

Summary of the book Marketing Fundamentals, Verhage 2013. This summary includes chapter 1 to 10 and figures from the book.

This summary includes an extended summary of chapter 9 of the book Marketing Fundamentals (2013). The summary is 16 pages long, includes all figures from the book and at the end of the summary there can be a glossary found.

Samenvatting van het boek 'Marketing Fundamentals' van Bronis Verhage. Behandeld in de samenvatting: Chapter 1 page 7 - 34 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 ( 6.1, 6.2, 6.3) Chapter 7 (7.1, 7.4, 7.8) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1 - 12.4) Chapter 13 (13.1, 13.2.1, 13.2.2, 13.2.3)

Summary of Marketing Fundamentals, An international perspective. The following chapters and paragraphs are included in this summary: - Chapter 1 - Chapter 2.1, 2.7 and 2.8 - Chapter 6.1, 6.2 and 6.3 - Chapter 7.1, 7.4 and 7.8 - Chapter 9.1, 9.2, 9.3, 9.4, 9.5 and 9.6 - Chapter 10.1, 10.2, 10.3, 10.4, 10.5 and 10.6 - Chapter 12.1, 12.2, 12.3 and 12.4 - Chapter 13.1 and 13.2

A short summary of a few chapters of marketing fundamentals. Is useful for the 1st year test of the NHTV in online marketing and communication. summary concludes the following: - Chapter 1 (page 7 – 37) - Chapter 2 (2.1, 2.7, 2.8) - Chapter 6 ( 6.1, 6.2, 6.3) - Chapter 7 (7.1) - Chapter 12 ( 12.1, 12.2, 12.3, and 12.4) - Chapter 13 (13.1 and 13.2) - Chapter 9 (9.1, 9.2, 9.3, 9.4, 9.5) - Chapter 10 (10.1 - 10.6)

This document gives definitons for important terms of the book "Marketing Fundamentals" by Bronis Verhage, I created this document additionally to the summaries. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive int...

This document sums up Chapter 1 "What is marketing" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive i...