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IBL year 3 - International Marketing Management Summary (exam semester 2) (Made by Amy Diemer)
- Summary • 42 pages • 2018
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Summary International Marketing Management (IMM)
IBL year 3 semester 2 block 3 and 4
English

Based on book: GLOBAL MARKETING (Sixth edition)
Author: Svend Hollensen
Publisher: Pearson Education Limited
English 872 pages 
9781292100111 

Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16


Full exam content summary
Course module code: IBLIMM02R3


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Global Marketing
- Summary • 88 pages • 2018
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In dit document is het boek 'Global Marketing' van Hollensen samengevat (exclusief H5, H7, H13 en H18). Deze samenvatting is in het Engels. De onderwerpen die aanbod komen zijn the decision whether to internationalize, deciding which markets to enter, market entry strategies, designing the global marketing programme, and implementing and coordinating the global marketing programme.
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Market entry strategy
- Class notes • 26 pages • 2018
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This paper critically discusses why the market entry strategy adopted by a company is often considered to be the most important decision it has to make.
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Global marketing mix
- Summary • 11 pages • 2018
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This paper discusses the notion that consumer tastes become similar around the world and explain what would be the effect of this on a company trying to develop a global marketing mix.
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Global reseaarch
- Class notes • 16 pages • 2018
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The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

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Global Marketing (Hollensen) Chapters 1-8
- Summary • 30 pages • 2018
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Summary of Global Marketing Chapters 1-8 by Hollensen
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Oefententamen Internationale Marketing (Vragen)
- Exam (elaborations) • 6 pages • 2018
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Dit is het oefententamen van Internationale Marketing uit het G-cluster van de opleiding Small Business en Retail Management (Ondernemerschap en Retail Management). In dit document zijn de vragen prijs gesteld. 

Wil je afzonderlijke documenten, zodat je de antwoorden er naast kunt houden? Neem dan ook de versie "Antwoorden" of koop een bundel.
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Oefententamen Internationale Marketing (Vragen en antwoorden)
- Package deal • 2 items • 2018
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Dit is het oefententamen van Internationale Marketing uit het G-cluster van de opleiding Small Business en Retail Management (Ondernemerschap en Retail Management). Deze bundel bevat zowel de vragen als de antwoorden. Erg handig, omdat je nu de documenten naast elkaar kunt houden.
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Oefententamen Internationale Marketing (Antwoorden)
- Exam (elaborations) • 5 pages • 2018
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Available in package deal
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- $3.29
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Dit is het oefententamen van Internationale Marketing uit het G-cluster van de opleiding Small Business en Retail Management (Ondernemerschap en Retail Management). In dit document zijn de antwoorden prijs gesteld. 

Wil je afzonderlijke documenten, zodat je de vragen ook kan leren zonder de antwoorden? Neem dan ook de versie "vragen" of koop een bundel.
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International Enterprise 2, examweek 2, tasks 6 - 9
- Summary • 46 pages • 2018
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This summary exists of all information needed for examweek 2 for IEN, International Enterprise. It consists of the required chapters of the book from Hollensen and all other literature.
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