Simkin Study guides, Class notes & Summaries

Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...

Samenvatting van het boek voor Marketing op de Radboud Universiteit. Bedrijfskunde jaar 2. Vakcode is MAN-BCU2008. Samenvatting in het Engels. Begrippen en onderzoekers schuingedrukt. Samenvatting van het boek Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 0271. Relatief kort. Overzichtelijk en duidelijk.

This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.

Marketing begrippen en modellen per hoofdstuk in 1 overzicht - 8ste editie

Assignment 2:Target Market SegmentationBUS 313The segmentation of a market is the procedure of breaking down the customer base into various defined sectionsgrounded on their shared interests, age, location, or preference(Dibb & Simkin, 2016). A primary target marketplace segment is the portion that gives the business higher chances of sales or returns. The secondary target market is the portion of the market that comes second after the primary target market segment. For the courier service busin...

For the course Value-based Marketing I made an extended summary including all articles (see list), tutorial notes, and guest lecture. There were no regular lectures hence they are not included in the document. The summary helped me study for and pass the exam. Article list: Customer Value Propositions in Business Markets – Anderson, Narus & van Rossum (2006); Developing superior value propositions: a strategic marketing imperative - Payne & Frow (2014); Consumer segmentation within the sha...

Summary (english) of the book Marketing - concepts and strategies (7th edition) including the chapters covered in the lectures Marketing (april - june 2019) at Radboud University Nijmegen, including chapters: 1, 2, 3, 7, 8, 9, 11, 5, 6, 10, 12, 20, 16, 17, 19, 14, 15, 18, and 24.

Samenvatting van het boek 'Marketing: Concepts and Strategies' van by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Alleen de vereiste hoofdstukken voor het tentamen. Collegejaar 2018/2019 geschreven. Gecheckt in studiejaar 2020/2021 en de inhoud komt bijna geheel overheen met de nieuwe editie.

Summary Marketing, part of the Bachelor / Pre-master Business Administration. Includes everything for the exam (Lectures and chapters book Marketing: Concepts and Strategies)