Ppc advertising exam Study guides, Class notes & Summaries
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Gmetrix Entrepreneurship & Small Business Practice Exam 1 (answered)
- Summary • 3 pages • 2023
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Gmetrix Entrepreneurship & Small Business Practice Exam 1 (answered) 
 
 
You need to create a legal structure for your small business. You would like some of the benefits enjoyed by large corporations, but do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do not want to be protected from business liabilities. Which legal structure should you set up for your business? 
 
Successful entrepreneurs have...
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CSUF MKTG 351 Final Exam
- Exam (elaborations) • 19 pages • 2024
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CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
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CSUF MKTG 351 Final Exam
- Exam (elaborations) • 19 pages • 2024
-
Available in package deal
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- $14.50
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CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
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MGSC Exam 2 Questions And Answers 100% Verified 2024/2025
- Exam (elaborations) • 19 pages • 2024
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MGSC Exam 2 Questions And Answers 
100% Verified 2024/2025 
What is the primary difference between a web directory and a crawler based search engine? - 
answerCrawler search engines rely on sophisticated computer programs called "spiders," 
"crawlers," or "bots" that surf the Internet, locating webpages, links, and other content that are 
then stored in the SE's page repository. 
Web directories are categorized listings of webpages created and maintained by humans. 
Because websites are o...
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REVIEWED MIDTERM EXAM FOR MGT 6311
- Exam (elaborations) • 11 pages • 2024
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REVIEWED MIDTERM EXAM FOR MGT 
6311 
SERP - CORRECT ANSWER-Search Engine Results Page 
First Phase of Customer Marketing Model - CORRECT ANSWER-Awareness 
Cluetrain Manifesto - CORRECT ANSWER-A set of 95 theses organised as a call to 
action ( CTA ) for businesses operating within a newly connected marketplace , 
published in 1999 While some of the book's claims have failed to materialise , it was an 
early source of guidelines for social media and obtained a cult like following . 
Market s...
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MNM2604_Study Guide And Exam summary.
- Summary • 114 pages • 2021
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MNM2604_Study Guide And Exam summary. MNM2604 - Business-to-Business Marketing. Business markets: these are markets where one business sells its product(s) to other 
businesses, compared to “consumer markets” where a business or retailer sells its 
product(s) directly to final customers. 
• Business buyers: we call them organisational or business customers and customer 
or client firms who buy products for use in their own businesses when performing 
their business activities. These are th...
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CSUF MKTG 351 Final Exam
- Exam (elaborations) • 19 pages • 2024
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- $15.49
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CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
-
MKT315 Final Exam Spring 2019 Study Guide (sections 5 to 8) 1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandis
- Exam (elaborations) • 3 pages • 2023
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- $7.99
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MKT315 Final Exam Spring 2019 Study Guide (sections 5 to 8) 
 
1. Profit equation 
2. Pricing strategies (skimming, penetration, etc.) 
a. Penetration, Skimming, Competition 
3. Wholesalers, retailers; 
a. Merchant wholesalers – buy and take title to merchandise: 
b. General merchandise wholesalers – broad selection of products 
c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) 
d. Retailers: is the process that enables the sale of...
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