Communicating Samenvattingen, Aantekeningen en Examens

This document combines the information from the lectures, slides, the Belch & Belch book and the scientific articles.

ENGLISH! Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers

In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.

Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. ISBN-13: 4345 Full Chapters test bank included PART 1: THE IMC FOUNDATION Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Planning Process PART 2: IMC ADVERTISING TOOLS Advertising Campaign Management Advertising Design Traditional Media Channels PART 3: DIGITAL AND ALTERNATIVE MARKETING Digital and Mobile Marketing Socia...

Test Bank For Communicating in Small Groups: Principles and Practices 12th Edition All Chapters

Test Bank For Interpersonal Communication Relating to Others, 8th Edition by Steven A. Beebe, Susan J. Beebe, Mark V. Redmond, Lisa Salem-Wiseman Chapter 1-11

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

Solution Manual For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15

This is a complete summary of the course material for Marketing and Persuasive Communication (MPC). It includes summaries of the articles and book + lecture notes. Moreover, the models are all illustrated with pictures, as well as other figures that might be of interest.

All compulsory papers for marketing communication 23/24