Principles of Marketing European Edition Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Principles of Marketing European Edition? On this page you'll find 35 study documents about Principles of Marketing European Edition.
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Marketing strategy chapter 8 to 18
- Summary • 24 pages • 2021
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summary marketing strategy chapter 8 tm 18 
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition
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Marketing IBS year 1 summary
- Summary • 4 pages • 2021
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chapter 1 2 3 5 6 7 19 20 
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition
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Summary Principles of Marketing ch. 1-8 + 20.
- Summary • 36 pages • 2019
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Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.
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Marketing & Sales: Summary Quarter 1
- Summary • 19 pages • 2019
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COURSE: International Business, year 1, Quarter 1, Marketing & Sales
BOOKk: Principles of Marketing (7th European edition) *2898

CONTENT:
-Chapter 1
-Chapter 3
-Chapter 7 (p. 194)
-Chapter 8 (p. 226-238)
-Chapter 10
-Chapter 12 (p. 340-345 p. 351-356)
-Chapter 14 (p. 408-412 p. 414-415 p. 422-424)
-Chapter 20 (p. 593-594)

OMITTED:
-Sustainable marketing: the call for more environmental and social responsibility (p. 25)
-World population growth (p. 74)
-The changing age structure of the w...
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Principles of Marketing Chapter 1-20 excl. 4
- Summary • 89 pages • 2018
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A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!
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Summary Marketing | Real people, real decisions | MAR1 | Chapters 1, 4, 6, 7, 8, & 10
- Summary • 18 pages • 2019
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Summary Principles of Marketing
Real People, Real Decisions
My Marketing Lab
Second European Edition
Solomon, Marshall, Stuart, Barnes & Mitchell 
Pearson

Chapters:
1 What is marketing?
4 Consumer behavior
6 Segmentation, targeting, positioning and CRM
7 Creating the product
8 Managing the product
10 Pricing the product

Breda University of Applied Sciences
International Media and Entertainment Management (IMEM)| Creative Business
Year 1 | MAR1
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Y2Q1 Marketing summary IBMS/IB Avans Hogeschool
- Summary • 23 pages • 2018
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- $4.98
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A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7th European Edition, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8
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Y2Q1 Marketing summary IBMS / IB Avans University of Applied Sciences
- Summary • 23 pages • 2018
-
- $4.98
- + learn more
A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7th European Edition, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8
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Y2Q1 Marketing summary IBMS/IB Avans Hogeschool
- Summary • 23 pages • 2018
-
- $4.98
- + learn more
A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7th European Edition, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8
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Book: Phillip Kotler – Principles of Marketing, European edition, Summary Y2Q1
- Summary • 16 pages • 2017
- Available in package deal
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A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.
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