MRKT Study guides, Class notes & Summaries

Which of the following is most essential to any definition of marketing? 1.Demand management 2.The production concept 3.Customer relationships 4.Making a sale 5.Making a profit - ️️customer relationships As a company's different functions work to produce value for consumers, the marketing department of a firm should take the _________ point of view. 1.Employees' 2.Managers' 3.Stockholders' 4.Consumers 5.Distributors' - ️️consumers Marketing planning takes place a...

What is simplest way to decompose active return piece of a portfolio return? 1.)Allocation Effect: holding diff amounts of same securities as bench (over or under weighting compared to bench) (thereby Q held is the sources of difference) 2.) Security Selection Effect: holding diff securities than benchmark (thereby returns are the sources of difference) Decompose an actively managed mutual fund return P =M + A + S A: Active return = P- Benchmark (holding diff. weightsof same securities (al...

__________ is a preferred method of systematically collecting quantitative data by researchers who prefer number crunching - Survey - Interviews - Focus Groups - All of the above options Correct Answer Survey Roger is working at P&Gip Co. as a Market Researcher. He is in-charge of finding if the new shampoo will be "sustainable" for those who suffer from hair loss. To the end, he is employing interns to go door-to-door to collect survey data. The interns would read out the survey to t...

Scarcity correct answers there are just too few desired things to fully satisfy all our desires Rationing correct answers means of allocating our scarce resources Types of Criteria used to Ration correct answers 1. discrim crit 2. admin crit The Competitive Mrkt correct answers driving force behind comp is desire to fulfill our own set of prefs, all w/in bounds of relative sacrifices of things that'll fulfill those perfs Mrkt correct answers framework which price works Mrkt-orie...

What is simplest way to decompose active return piece of a portfolio return? - Answer 1.)Allocation Effect: holding diff amounts of same securities as bench (over or under weighting compared to bench) (thereby Q held is the sources of difference) 2.) Security Selection Effect: holding diff securities than benchmark (thereby returns are the sources of difference) Decompose an actively managed mutual fund return - Answer P =M + A + S A: Active return = P- Benchmark (holding diff. weightso...

What is simplest way to decompose active return piece of a portfolio return? - Answer- 1.)Allocation Effect: holding diff amounts of same securities as bench (over or under weighting compared to bench) (thereby Q held is the sources of difference) 2.) Security Selection Effect: holding diff securities than benchmark (thereby returns are the sources of difference) Decompose an actively managed mutual fund return - Answer- P =M + A + S A: Active return = P- Benchmark (holding diff. weightsof ...

What is simplest way to decompose active return piece of a portfolio return? - Answer- 1.)Allocation Effect: holding diff amounts of same securities as bench (over or under weighting compared to bench) (thereby Q held is the sources of difference) 2.) Security Selection Effect: holding diff securities than benchmark (thereby returns are the sources of difference) Decompose an actively managed mutual fund return - Answer- P =M + A + S A: Active return = P- Benchmark (holding diff. weightsof ...

Gedetailleerde samenvatting van alle gegeven lectures Marketing 1 in studiejaar 2021-2022. Bij het maken van deze samenvatting is het boek 'Principles of Marketing' (ISBN: 1132) gebruikt, zoals aangeraden door de lecturer

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