MCB20806 Study guides, Class notes & Summaries

Literature for MCB20806 - Principles of consumer studies at Wageningen University. Summary of the following articles: - Co-creation experiences: The next practice in value creation - Social classes and lifestyle - The group self - Vaping as a social practice - Consumer heterogeneity in the willingness to pay for local and organic food - Spatial consumer behaviour in small and medium-sized towns - An introduction to Pierre Bourdieu’s key theoretical concepts - To be or not to be unique...

Samenvatting van de lectures en kern van de artikelen van MCB 20806 Principles of Consumer studies van Wageningen University.

Een vekorte samenvatting waarin alle belangrijke onderdelen uit het vak worden behandeld, mits ze wel in de colleges benoemd zijn. Snel leesbaar en hierdoor makkelijk te leren!

This summary contains all lectures and articles of MCB-20806 Principles of Consumer Studies 2020/2021. At the end I also included some quizzes of the readings with my answers (I can't guarantee that they are correct.).

Lectures Principles of Consumer Studies - MCB20806

Handwritten summary of the course Principles of Consumer Studies (MCB20806_2020_1) including a summary of all the lectures, book chapters and articles. Book chapters from Consumer Behaviour of Szmigin & Piacentini.

Summary of the readings in the course Principles of Consumer Studies (MCB20806 - 2020) at Wageningen University. Some articles a bit more extensive than others, all important parts noted.

In addition to the 12 summarized lectures, this extensive summary (43 pages) comprise also the highlights of the pre-and post readings (the articles recommended to read before and/or after the lectures). The information is based on the learning goals, also mentioned in the summary. This summary will help you save a lot time on reading all articles and is a good reference book after following the lectures.

All articles that were exam-material in the academic year of 2019/2020 are included in this extensive summary (see content). On top of that, also the lecture notes are included.