MAR3023 Guides d'étude, Notes de cours & Résumés

Consumer Decision Process - represents the steps that consumers go through before, during, and after making purchases Need Recognition - The first step in the consumer decision process; can be classified as functional, physiological, or both. Functional - Pertain to the Performance consumers associate with a product/service Psychological needs - pertain to the personal gratification consumers associate with a product or service Information Search - Second step of the buying process, ...

advertising is a paid form ofnonpersonal communication that is transmitted to a target audience through mass media; most organizations (including nonprofits) engage in advertising advertising mediums (3)movies/TV/video games, newspaper/direct mail/magazines, and sports how are movies/TV/video games advertised (3 ways)product placement, mentions, interactivity newspaper/direct mail/magazines advertised (3 ways)coupons, flyers, classified ads sports are simply advertised throughthe pla...

Product advertisements take three forms: pioneering, ______, and reminder. A. competitive B. informational C. institutional D. recall - ANSWER -A. competitive Select the three primary objectives of product advertisements. A. to inform B. to persuade C. to target D. to identify E. to remind - ANSWER -A. to inform B. to persuade E. to remind Which form of advertising is especially important in the introductory stage of a product's life cycle to explain what it is, what it can do,...

What is a Product? - Good, service, or idea (or combination) What is a Good? - Tangible, physical entity What is a Service? - Intangible, result of application of human and mechanical efforts to people or objects What is an Idea? - Concept, philosophy, image, or issue What are the 2 types of Products? - 1. Consumer Products 2. Business Products What are Consumer Products? - Purchased to satisfy personal and family needs, and are classified according to how buyers generally behave when pu...

1. Andrew is part of the launch of a new ride at Disney. Disney likes to know how long each project will take so that it can allocate its resources correctly. Andrew's manager asked him to figure out how long it will take to get the new ride launched, so Andrew produced the PERT chart below. The numbers are in months. Yesterday, Andrew's boss learned that Universal is launching a new ride in 24 months, and he wants to know how Disney can speed up its process to beat Universal to mark...

M6.1 - Harley Davidson is a great example of what sort of brand loyalty Identity loyalty M6.1 - The connection between a lot of advertising and brand equity is ________than the connection between sustained innovation excellence and brand equity a lot weaker M6.1 - There are different types of brand loyalty that vary in their strength. Which of the following is the correct order of strength presented in the section. Strongest first, weakest last. Emotional, identity, differentiation, se...

Generation Y marketing mix includesproduct, pricing, promotion and distribution(place) a group of people who, as individuals, or as organizations, have needs for products in a product class and have the ability, willingness, and authority to purchase such productsmarket a group of people who, as individuals, or as organizations, have needs for products in a product class and have the ability, willingness, and authority to purchase such productsmarket individuals or groups that purcha...

advertising is a paid form ofnonpersonal communication that is transmitted to a target audience through mass media; most organizations (including nonprofits) engage in advertising advertising mediums (3)movies/TV/video games, newspaper/direct mail/magazines, and sports how are movies/TV/video games advertised (3 ways)product placement, mentions, interactivity newspaper/direct mail/magazines advertised (3 ways)coupons, flyers, classified ads sports are simply advertised throughthe pla...

Promotion Mix - 1. Advertising 2. Personal Selling 3. Public Relations 4. Sales Promotion Advertising - is a paid, non-personal communication about an organization and its products transmitted to a target audience through mass media. Personal Selling - is a paid, personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation. Public Relations - is a broad set of communication efforts used to create and maintain favorable relation...