Lambrecht Study guides, Class notes & Summaries
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Summaries for Digital Marketing(EBB105A05) - 14 required articles - University of Groningen
- Summary • 73 pages • 2016
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Summary of all the articles for Digital Marketing(EBB105A05) of the University of Groningen. The summary contains the following 14 articles:
1) Leeflang, Peter S.H., Peter C. Verhoef, Peter Dahlström, and Tjark Freundt (2014), “Challenges and Solutions for Marketing in a Digital Era,” European Management Journal, 32 (1), 1-12.
2) Verhoef, Peter S, Scott Neslin, and Björn Vroomen (2007), “Multichannel Customer Management: Understanding the Research-Shopper Phenomenon,” International Jou...
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