Keegan Study guides, Class notes & Summaries

Global Marketing, 10e Warren Keegan, Mark Green CHAPTER 2

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I summarized all required readings and added a few notes from the lectures. These are the readings that are summarized: ● Spreitzer, G., Garrett, L. & Cameron, L. (2017). Alternative work arrangements: Two images of the new world of work. Annual Review of Organizational Psychology and Organizational Behavior, 4(1), 473-491. ● Parker, S.K. and Grote, G. (2022), Automation, Algorithms, and Beyond: Why Work Design Matters More Than Ever in a Digital World. Appl...

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