Geyskens Study guides, Class notes & Summaries

Summary of the article “Forward integration into distribution: an empirical test of transaction cost analysis” by George John and Barton A. Weitz for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.

Summary of the article "Will the real channel manager please stand up?" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.

Summary of the article "Retailer power in the grocery industry” by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.

Summary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.

A complete and extensive summary of all (web)lectures from Marketing Channel Management 2017 (I. Geyskens). Including webclips, notes, examples and figures from all lectures. Written in English. (Contains now the lecture of October 10 as well).

I made flashcards of my extensive summary of Marketing Channel Management 2017-2018.

Hereby an extensive summary of Marketing Channel Management for the Marketing Management master at Tilburg University, teached by Prof. dr. I Geyskens.

Summary of the lecture from the Marketing Channel Management course taught in September / October 2017 by Inge Geyskens

Hierbij een compacte samenvatting van het vak Marketing Channel Management in maar liefst 15 pagina's! Deze samenvatting is geschreven op basis van de stof van het leerjaar 2017-2018 maar bevat ook overlappende theorie van voorafgaande jaren. Dit vak bevat veel theorie in vorm van rijtjes die in deze samenvatting heel overzichtelijk en compact zijn weergegeven zodat je doelgericht kan leren!