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BEM 120: CHAPTER 7 NOTES
- Summary • 2 pages • 2022
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BEM 120 Chapter 7 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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Chapter 3: Service Marketing Research
- Summary • 11 pages • 2021
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Chapter 3 of Grasping Service Marketing (BEM120) 
this summary defines research focus areas- customers, employees, organization. Technology and CRM and the SAsci Measurement instrument
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BEM 120: CHAPTER 2 NOTES
- Summary • 3 pages • 2022
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BEM 120 CHAPTER 2 NOTES :)
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BEM 120: CHAPTER 9 NOTES
- Summary • 4 pages • 2022
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BEM 120 Chapter 9 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 3 NOTES
- Summary • 4 pages • 2022
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BEM 120 CHAPTER 3 NOTES :)
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BEM 120: CHAPTER 6 NOTES
- Summary • 6 pages • 2022
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BEM 120 Chapter 6 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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Chapter 8: Place or distribution of service
- Summary • 7 pages • 2021
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Chapter 8 of Grasping Service marketing defines what place and distribution looks like in regards to a service entity.
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Chapter 9 Pricing
- Summary • 6 pages • 2021
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BEM120 Chapter 9, Pricing. The summary defines what pricing is and how to price a service. The pricing strategies and techniques and segmentation
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