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Consument en Marketing Samenvatting van Hoorcolleges en Presentatiesessies 2019
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Een zeer uitgebreide samenvatting van de hoorcolleges van het vak Consument en Marketing (marketing 2). In deze samenvatting zijn de slides en de missing slides verwerkt, maar vooral ook het verhaal er omheen. Ik heb mijn best gedaan al veel connecties te leggen tussen verschillende modellen en theorieën. Als je het een fijne samenvatting vindt, laat dan vooral een review achter :)

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  •  Book
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  •  • 57 pages • 
  • by sjoerd5500 • 
  • uploaded  23-05-2019
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
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This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.

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  •  • 97 pages • 
  • by cherluna • 
  • uploaded  12-10-2020
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(Mark 8.5) Samenvatting Chapter 2-14 ''Consumer Behavior (Hoyer, Macinnis & Pieters, 7th edition) Marketing for Pre-master
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This is a summary of Chapter 2-14 of the book "Consumer Behavior" (Hoyer, Macinnis & Pieters, 7th edition). These chapters are tested during the final exam of the Marketing for Premaster course. All concepts are included in the summary. With this the writer has received an 8.5. This course is part of the Premaster Marketing Management and Premaster Marketing Analytics.

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  •  Book
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  •  • 46 pages • 
  • by zombiedrool • 
  • uploaded  18-12-2018
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309 Practice questions Consumer behavior
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In this document, you will find a variety of questions. Examples are: True or false questions, Multiple-choice questions, Match-the-concept-with-the-corresponding-description questions, Open-ended questions and Fill in the gap questions. These questions cover all the relevant content of the course Marketing for Pre-master (2019) and all the relevant content of the book: Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition. Instead of reading a (boring) summary, these questions will he...

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  •  • 81 pages • 
  • by Bass1996 • 
  • uploaded  06-11-2019
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