Summary
Summary Chapter 11 t/m 14 Marketing for Premaster - Consumer Behavior 7th edition including practice questions and examples (Lecturer: Henk Roest)
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Comprehensive and comprehensive summary of chapters 11 through 14 from the book Consumer behavior (7th Edition). The summary contains both examples and marketing implications and ends with a number of practice questions (and a link to more practice questions). Some difficult words are explained in ...
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