Services Marketing notes

Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.

Summary Services Marketing - Integrating customer focus across the firm 4th edition.

CSI exam chapters 1, 5, 8, 9, 10 (chapter 5 is the same as chapter 2 in the fourth edition of the book). A lot of pictures and examples are given in this summary. English is easy to understand.

Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!

Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.

A summary of all the lectures, all the papers and the entire book from the course Services Marketing at Tilburg University (2020). This bundle includes everything you need for the exam!

Summary of all online lectures services marketing 2020/2021, including references from the book.

Summary of the book Services Marketing. Every chapter ex. chapter 6 is included.

Uitgebreide omschrijving van de hoorcolleges van services marketing.

Complete summary of the book for Service Marketing for Pre-Masters.