Services Marketing: Summary of Integrating Customer Focus Across the Firm - $4.92   Add to cart

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Summary

Services Marketing: Summary of Integrating Customer Focus Across the Firm

Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!

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  • 1. Class notes - Services marketing - summary of all lectures
  • 2. Summary - Services marketing - summary of all papers
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