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![Solutions for Global Marketing, 8th Edition Hollensen (All Chapters included)](/docpics/5410291/664ee76e99774_5410291_121_171.jpeg)
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Solutions for Global Marketing, 8th Edition Hollensen (All Chapters included)
- Exam (elaborations) • 192 pages • 2024
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- $39.49
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Complete Solutions Manual for Global Marketing, 8th Edition by Svend Hollensen ; ISBN13: 9781292251806....(Full Chapters included Chapter 1 to 19)...1 Global marketing in the firm 
2 Initiation of internationalization 
3 Internationalization theories 
4 Development of the firm’s international competitiveness 
5 Global marketing research 
6 The political and economic environment 
7 The sociocultural environment 
8 The international market selection process 
9 Some approaches to the choice of en...
complete summary of the book global marketing made for the subject international marketing at Fontys IB Eindhoven
![Class notes International Marketing MKTE401 Hollensen, ISBN: 9781292251806](/docpics/641c6238ddfdf_2507035.jpg)
![Class notes International Marketing MKTE401 Hollensen, ISBN: 9781292251806](https://media.s-bol.com/83W9VDNWE4ym/550x750.jpg)
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Class notes International Marketing MKTE401 Hollensen, ISBN: 9781292251806
- Class notes • 19 pages • 2023
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- $8.89
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This is my notes on International Marketing course. This is the Marketing perspective when you decide to enter a certain market - how you are going to be aware of the customer or consumer's insights and painpoints.
![Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021](/docpics/5fa03b5522249_872361.jpg)
![Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021](https://media.s-bol.com/83W9VDNWE4ym/550x750.jpg)
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Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021
- Summary • 67 pages • 2020
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Available in package deal
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- $10.47
- 16x sold
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Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. 

Included chapters are (only relevant theory stated for the exam):
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chaper 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 14
Chapter 16
Chapter 17
![Samenvatting Global Marketing, ISBN: 9781292251806 Managing internationalization (B-KUL-Y02780)](/docpics/5fdb29cddd6b5_915220.jpg)
![Samenvatting Global Marketing, ISBN: 9781292251806 Managing internationalization (B-KUL-Y02780)](https://media.s-bol.com/83W9VDNWE4ym/550x750.jpg)
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Samenvatting Global Marketing, ISBN: 9781292251806 Managing internationalization (B-KUL-Y02780)
- Summary • 127 pages • 2020
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- $7.16
- 2x sold
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Summary of the course managing internationalisation, the course was taught by the substitute teacher Zhang Haiyan.
This bundle consists of two summaries of the two main books for the International Branding specialization course.
Global Marketing - Market Strategies 
 
Notes from Global Marketing - Hollensen
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