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UNT MKTG 3650 EXAM 1 -QUESTIONS AND ANSWERS
UNT MKTG 3650 EXAM 1 - Strutton 
Study online at 
keys to marketing success 
1) standing out rather than fitting in 
2) making new things known and old things appear new 
3) development and delivery of new stuff 
hedonic treadmill 
marketers manipulate people into buying things they do 
not need and can't afford, because people always want 
more 
marketers committed to success: 
1) thank people for making time for them 
2) ask about themselves 
3) make them laugh 
4) ask people their problems...