Study guides, Class notes & Summaries

The document serves as a discussion assignment that encourages critical thinking and analysis of the impact of customer-centric approaches on brand identity, organizational success, and the importance of various experiences beyond customer interaction in business operations.

The document highlights how Patagonia's approach to customer delight and its dedication to environmental and social responsibility are evident in its various initiatives, guarantees, and corporate partnerships. The detailed analysis illustrates how Patagonia has successfully integrated its brand values into its business operations and customer relations, contributing to its strong brand reputation and customer loyalty.

This document explores various aspects of consumer behavior related to perception, emotions, and identity, demonstrating how these factors play a role in marketing and consumer choices. It also emphasizes the importance of ethical considerations in marketing research and practices.

T document provides insights into the six keys to influence according to Robert Cialdini and how they are applied in consumer behavior. It also describes a group that the author is a member of and discusses its characteristics as a consumption community.

This document provides insights into what constitutes a great customer experience, how employees can deliver exceptional performance, the importance of data in modern marketing, and the key elements of the 1-to-1 customer journey. These concepts are discussed based on the article "How to Keep Your Customers Coming Back."

This document focuses on CRM and the role of companies like Salesforce in CRM. It also provides an example of Netflix's customer-centric approach to delighting its customers through personalized content recommendations and continuous customer feedback.

In this assignment, the student is asked to perform a SWOT analysis on behalf of a retail company that is considering adopting a specific AI-related product or service in the marketplace. The chosen product/service in this case is predictive analytics for inventory management, which utilizes artificial intelligence and machine learning algorithms to forecast and optimize stock levels.

In this assignment, the student is tasked with identifying current challenges or trends in AI adoption and implementation in their industry, or in a related industry, based on recent news stories or articles.

This document consists of three questions. The first question discusses the top three AI applications widely used in the business industry. The second question focuses on two areas within a firm that can benefit from AI-powered automation. The third question introduces ChatGPT, and asks students to identify ways to incorporate ChatGPT into a company's operations.

The document contains three questions related to the challenges faced by IBM Watson's AI medical system, particularly in its commercial deployment within the healthcare domain. In the first question, students are asked to explore why IBM leaders initially believed that Watson could achieve commercial success relatively quickly. The second question involves examining why Watson failed to meet the expectations when used in the field, specifically in healthcare. The third question revolves around ...