SMAD 150 Study guides, Class notes & Summaries

SMAD 150 UPDATED Exam Questions and CORRECT Answers Agenda Setting Theory - Ans if a news item is covered frequently and prominently, the audience will regard the issue as more important. How messages in the news media order what we think about. Media Effects - Ans Timing 4 Immediate 4 Long-term Type 4Cognitive 4Attitudinal 4Belief 4Emotional 4Physiological

Media ownership patterns show a strong movement away from what? : localism and toward concentration Localism definition : Power is best shared among many people Everyone has a voice and can influence decisions Efficiency definition : Power is best concentrated among a few people These few can make decisions well and quickly, maximizing profits horizontal merger : the joining of two firms in the same industry vertical merger 2 : the combination of two or more firms involved in differe...

Chapter 15: "Who owns and controls the mass media" : Key Ideas and Questions -media ownership patterns show a strong movement away from localism and toward concentration -How concentrated is the media industry? -Are media companies monopolistic? If so, what is the impact? -Are media different from other businesses? If so, how? chapter 16 "Privacy" : -potter maintains that "privacy may be the most important media literacy issue" we face. -our privacy is jeopardized by the: low l...

deregulation : the belief that strong vertical integration will drive away competition and exploit the consumer Telecommunications Act of 1996 : FCC seems less concerned with regulating and more concerned with helping companies dominant in the world market localism : the belief that power is best shared among many people; benefits: shared power involves more people in decision making and better serves the public interest concentration of ownership/efficiency : power is best concentr...

Miller v. California: 1973; freedom of speech (obscenity); declared that work is obscene if 1) work is prurient 2) offensive way 3) lacks literacy value Falwell v. Flynt: hustler magazine's parody of jerry flynt was deemed within the law. 1st amendment protects against parodies because the audience should know that they are not factual. flynt was trying to sue for emotional distress and did not win Red Lion Co. v. FCC: FCC fairness doctrine requires radio and television broadcasters t...

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects (1960s to present) : Media compete with or complement many other variables. Under some circumstances specific types of media content may have significant effects on certain members of the audienc...

Westinghouse Electric company, which began as a maufactuer of railroad and air brakes in Pittsburgh in 1886, bought which television network in 1995 when it decided to change its line of business. : CBS In 1999, Viacom announced a merger with which television business? : CBS How concentrated is media : There are five media corporations Mergers in the media : powerful media companies merge with other large companies to create on huge one to be more successful Horizontal mergers 2 ...

Cultivation Theory (Gerbner) : The process by which media shapes the view of our world/ conceptions of reality Long term effects Mean World Syndrome : The mindset that the world is scarier than it actually is Hypodermic Needle Model (1920s and 30s) : Mass media messages have direct effects on audiences ex: shooter played video games and that's why he committed the crime Limited Effects (1940s and 50s) : Mass media is just one reason for explaining how/why people behave. Media pri...

4 dimensions of media literacy : communication technologies, economics of mediated communication, meaning of messages in the media bullet theory : assumes audience is passive, inject with ideas uses and gratifications theory : you seek out what you want, entertainment, information, identity, social interaction reception analysis theory : acquisition of meaning only during reception, lies within the viewer, individualistic agenda setting theory 2 : media can influence importance o...

Miller v. California : A 1973 Supreme Court decision that avoided defining obscenity by holding that community standards be used to determine whether material is obscene in terms of appealing to a "prurient interest" and being "patently offensive" and lacking in value. Falwell v. Flynt : Freedom of speech against public figures (political cartoons) Red Lion Co. v. FCC : A radio station was forced to provide free airtime to a book author whose character was attacked on the air. It ...