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Service Marketing Exam latest Updated Questions and Answers 2024
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86
September 2024
2024/2025
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Service Marketing Exam latest
Updated Questions and Answers
2024
Unlike goods, services cannot be standardized,
which is called - ANSWER-Heterogenity
Which of the following sets of terms best
describes a service? - ANSWER-Deeds, effort
and performances
Services are produced and consumed
simultaneously; this service characteristic is
referred to as: - ANSWER-Inseparability
This service characteristic indicates that
services do not have physical attributes and
therefore...
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