Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about ? On this page you'll find 13 study documents about .
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Chapter 1
- Textbook notes • 7 pages • 2019
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Chapter 1: Marketing
what is marketing and what the study entails
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Chapter 3
- Textbook notes • 4 pages • 2019
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Chapter 3: Analyzing marketing environment
microenvironment and macroenvironment
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Chapter 4
- Textbook notes • 7 pages • 2019
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Chapter 4: managing marketing info
marketing info and customer insights, assessing info needs and developing data, marketing research, analyzing and using marketing info, other marketing info considerations
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Chapter 5
- Textbook notes • 5 pages • 2019
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Chapter 5: Consumer markets and buyer behavior
model of consumer behavior, characteristics affecting consumer behavior, buying decision behavior and process, buying decision process for new products
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Chapter 7
- Textbook notes • 6 pages • 2019
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Chapter 7: customer value-driven marketing strategy
marketing strategy, market segmentation, market targeting, differentiation and positioning
And that's how you make extra money
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Chapter 8
- Textbook notes • 6 pages • 2019
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Chapter 8: Products, Services, and brands
what is a product?, Product and service decisions, services marketing, Branding strategy
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Chapter 9
- Textbook notes • 3 pages • 2019
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Chapter 9: Developing new products
new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations
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Chapter 10
- Textbook notes • 2 pages • 2019
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Chapter 10: Pricing
what is price?, major pricing strategies, other internal and external considerations affecting price decisions
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Chapter 16
- Textbook notes • 5 pages • 2019
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Chapter 16: Personal selling and sales promotion
personal selling, managing sales force, personal selling process, sales promotion,
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Chapter 17
- Textbook notes • 3 pages • 2019
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Chapter 17: Direct and Digital marketing
Direct and digital marketing, forms of direct and digital marketing, marketing and the digital age, social media and mobile marketing, traditional direct marketing forms
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