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MST-21306 Marketing Samenvatting 1 WUR Advanced Management and Marketing
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MST-21306 Marketing Samenvatting 1 WUR Advanced Management and Marketing Advanced management and marketing Marketing Lecture 1: Marketing planning A marketing plan is a written document containing the guidelines for the business center’s marketing programs and allocations over the planning period. Why written? - Disciplined thinking - Priorstrategies are not forgotten - Communication between functions - Pinpointsresponsibilities - Provides continuity during management turnover - Ge...
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