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Exam (elaborations)
Mnm2607 - Public Relations Actual Exam Questions With Answers
MNM2607 - PUBLIC RELATIONS 
ACTUAL EXAM QUESTIONS WITH 
ANSWERS 
 
 
Interactive communication - ANSWER- is an exchange of ideas where both participants, 
whether human, machine or art form, are active and can have an effect on one another 
Interactive marketing communication - ANSWER- refers to the evolving trend in 
marketing whereby marketing has moved from a transaction-based effort to a 
conversation 
Brand equity - ANSWER- is a phrase used in the marketing industry which describes 
the val...