- Study guides, Class notes & Summaries

Personal Selling - ANSWERSThe two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision. Promotion mix - ANSWERSAdvertising, sales promotion, personal selling, & public relations Challenges of personal selling - ANSWERS1. Cost 2. Message Consistency Message consistency - ANSWERSEach salesperson must communicate a message that is consistent with that of other sales =peoples as well as with the full-integrated marketing commun...

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