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Exam (elaborations)
Marketing Management Verified Solutions
Marketing Management Verified Solutions 
Consumer Markets Purchasers and household members who intend to consume or benefit from 
purchased products and do not buy products to make profits 
Business Markets Individuals or groups that purchase a specific kind of product for resale, direct use 
in producing other products or use in general daily operations 
Market segment Individuals, groups, or organizations with one or more similar characteristics that 
cause them to have similar product n...