Study guides, Class notes & Summaries

MKT 3210 Final Questions with 100% Correct Answers As discussed in class, it is really important to me and us that we focus on marketing and society and "having better marketing for a better world." - true It is important to study more than just profits and revenues and traditional service marketing strategy; it is important that we really think and act on how marketing can do better for society, people, and the environment. - true Strategies of sports properties and sponsors for expe...

MKT 520 Final exam Questions with 100% Correct Answers Sources of conflict for Boundary-Spanning workers - Person/role, interclient, organization/client, & quality/productivity Person/role - Boundary spanners feel conflict between what they are asked to do and their own personalities, orientations, or values. Sometimes there is a conflict between role requirements and the self-image or selfesteem of the employee. Person/role conflict also arises when employees are required to wear specifi...

Clemson MKT 3210 Questions with 100% Correct Answers Placing logos on participants' uniforms in sports is a strategy to: - overcome ad clutter for a streamed or televised sport event Marketing through sports entails the strategic marketing efforts of organizations in which they ___________. - partner with a sports entity for a business-related benefit About what % of all sponsorship investments are in sports? - 70 In what event did sport sponsorships start? - Summer Olympics, 1984 The ...

What is Product Mix? All the product lines and products a company offers? According to Booz, Allen, & Hamilton A product idea that has been refined into written descriptions, pictures and specifications. Product concept A familiar product with additional features and benefits that require or permit consumers to alter some aspect of their behavior. Dynamically continuous innovation A minor alteration in an existing product, such as a new style or model, that can be easily adopted witho...

Carlos works at Kellogg's and is on a team developing a new breakfast cereal. He is currently trying to contact different companies who can provide the specific ingredients and equipment needed to make the cereal. He will work with the procurement department to reach an agreement with the companies selected to provide the ingredients and equipment. Carlos is currently engaging in _______. procurement Pierre runs a grocery store and is working with his suppliers in the planning and im...

You have just graduated from college and are searching for jobs online. Your ideal position would be in cause marketing. Which of the following positions would come closest to your ideal?Your state's Department of Environmental Protection is seeking a candidate who will plan an ad campaign to promote the theme "Save Our Trees: Don't Waste Paper." Procter & Gamble wants to determine both the market share of Iams and the customer lifetime value of Iams buyers. These measurements are c...

Which of the following is a component of strategy that involves detailing the desired levels of accomplishment on one or more performance dimensions over specified time periods for the organization as a whole? A. Scope of an organization B. Resource deployments C. Identifying a sustainable competitive advantage D. Goals and objectives Answer: d Level of Difficulty: Easy Page: 6 2. Decisions about the organization’s scope and resource deployments across its divisions or businesses are t...

Companies know they cannot appeal to all buyers in the marketplace, or at least not in the same way. Reasons for this include all of the following EXCEPT ________. A) buyers are too numerous B) companies vary widely in their abilities to serve different market segments C) buyers are varied in their needs and buying practices D) companies need more information to offer the right products to the right customers E) buyers are widely scattered Answer: D Skill: Concept Objective: LO 7.1: Def...

Differences between business markets and consumer markets include all of the following EXCEPT ________. A) nature of the buying unit B) market structure and demand C) number of buyers D) people who make purchase decisions to satisfy needs E) types of decisions and the decision process Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 6.1: Define the business market and explain how business markets differ from consumer markets. Difficulty: Easy 6) The business market...