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Exam (elaborations)
Managerial Economics Final Exam 2023 with 100% correct questions and answers
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11
January 2023
2022/2023
A+
Strategy (definition)
A game plan for getting a corporation where it wants to be. Strategy is about being different and distinctive.
Examples of Corporate Strategies
1. Southwest - low cost, no seat assignment, 2 free checked bags, no cancellation fees, no booking agents, no meals
2. Enterprise Rent-a-car - focuses on people who need cars for everyday use, picks up customers
External Factors Influencing a Company's Strategy
1. Industry and competitive conditions
2. Buyer pref...
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