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Marketing - Correct Ans-the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Creating - Correct Ans-process of collaborati g with suppliers and customers to create offerings that have value (components of marketing) Communicating - Correct Ans-describing offerings to targeted customers in a manner which emphasizes value, learn what cusotmers value and desire ...